So, in that grand tradition, we now hear that Julia Gillard has brought in a new consultancy firm to try and improve her image and interviewing skills. Spin doctors, in other words. According to today's Sunday Telegraph the consultants were brought in prior to Gillard's Address to the Nation where she spruiked the carbon tax. It didn't help her much as the speech brought mixed reviews and her popularity continued to plummet.
It doesn't matter how many spin doctors, "image consultants", witchdoctors or anybody else you try to bring in, if you have a rotten product no amount of massaging the message will help. In this case the rotten product is the carbon tax. They've tried the warm and fuzzy approach, they've tried the scientific approach and they've tried abusing and ridiculing their critics. None of it has worked. The public has said over and over "We don't want this product".
The simple fact is that Gillard and this government are beyond the point of no return. The public has turned against them with such ferocity that no amount of spin doctoring and propaganda will bring them back from the abyss.
Gillard is starting to look like a sad and pathetic figure struggling on when she has completely lost the support of the public and her party. How much longer can they smile for the cameras and pretend that everything is hunky dory when everybody knows that it is a pathetic facade and that the country is badly suffering each day this farce continues.
We don't need more spin doctors, we need an election.
